About Our Client

The customer holds 40 years of experience in the graphic arts and printing services in Mexico City, offering prepress, offset printing and digital printing (Canon, Epson) for various formats to their clients with commercial print needs and working with major brands.

Client’s Pain Points

• Customer was used to direct screen printing on plastic because of which the Graphics of the water games were getting compromised.
• Required water resistant product on which the printing stays for a longer period & is durable especially to make water games.
• Better Aesthetics – Looking for a product to replace the direct printing on Plastic which would also enhance the Graphics in the background.

Our Solution

• Cosmo’s team understood the customers’ requirements and educated them about the BOPP based Synthetic offering which is a non-tear able and water-resistant product mainly designed for applications requiring longevity and durability & is both sides top coated compatible with Offset print media
• Both sides top coating enabled faster drying of inks on both sides.
• Graphical quality of the water games enhanced as print trails were conducted and got approved.

Client’s Benefits

• Appealing presence of the product improved customer’s brand image.
• Innovation led to more premium looks, resulting in increased profit margins by 70%.
• Number of SKUs in games offering different Graphics with new themes were added.